Lavender
#EADDF9
The app-icon field.
Brand kit · Ennichi
Holakare — a hen, two chicks, and an egg.
A light for the people you love.
A calm family care companion. The mark is a faceted hen with two chicks and an egg beside her — a household looking after its smallest members. Never a stock ♥ glyph, and never a bird lifted from an icon set.
Brand kit for internal / partner use.
01 · Mark
Preferred product lockup
The hen-family icon beside the lowercase wordmark. Use it in the app shell, on the launch and auth screens, and anywhere the product needs to read as one word.
The mark's palette and the app's do not match, on purpose.
The art is teal
#2A4E54, sage and cream on a lavender field;
Ennichi is Paper cream, Ink navy and Chochin coral. So the mark reads as a
different palette from the screen around it — most visibly on the auth
screen, where a teal hen sits above coral buttons. This is a known,
accepted state: the assets were swapped without retuning the design
system. Don't “fix” it by recolouring the mark to a section hue.
Brand-asset colours
The three you need in order to place the assets — the wordmark's ink, its
Night counterpart, and the field the app icon sits on. They are not
Ennichi tokens: nothing sits behind them in tokens.json, so they are
written literally and will not track ennichi.css. They live here, with
the mark, rather than in the palette below — filing them with the UI system is the
mistake the note above warns against.
This is not the illustration's full palette. The hen-family artwork
carries nine fills (ten in the icon), mostly browns, creams and a sage — read them
from design/svg/ if you need them. They are internal to the drawing:
you never hand-match them, because the artwork ships as a raster derived from those
masters. These three are the ones that appear outside the artwork, where
something else has to line up with it.
Wordmark ink
#2A4E54
The one ink the wordmark ships in; also two of the artwork's fills.
Wordmark Paper
#EFE6D8
The Night wordmark, recoloured from the day master.
Wordmark
The wordmark ships in one ink — teal #2A4E54.
It vanishes on the Night canvas, so the Night variant is derived by
recolouring that same master to Paper #EFE6D8. There is no
Chochin, Ramune or Ink colourway: don't invent one, and don't recolour
the wordmark to match a section.
Day · on Paper #2A4E54
Night · on Ink #EFE6D8
There is one app icon. No alternates ship — the
Indigo / Peach / Sage colourways were retired with the masters they came
from, and the old amber-lantern-on-indigo marketing icon no longer
exists. Every shipped PNG is derived from the vector masters in
design/svg/ by scripts/generate-brand-assets.sh;
never hand-edit a generated PNG. See docs/brand-assets.md.
02 · Colour
Ennichi palette
The product UI is built entirely from Ennichi tokens
(landing/ennichi.css, generated from tokens.json).
Every Ennichi swatch below is painted from its live token, so
those cannot drift from the system again. Hex values are listed Day / Night.
One swatch is deliberately not a token: Lavender is the
app-icon field, a brand-asset colour with nothing behind it in
tokens.json, so it is written literally and will not track
ennichi.css — if the icon artwork is ever recoloured, that
value has to be updated here by hand.
Surfaces & text
Paper
#FDFBF8 / #181E2E
The screen canvas. Calm — never clinical white.
PaperWarm
#FBF3E9 / #1E2540
Hero-wash base only. Restrained emphasis.
Card
#FFFFFF / #232C48
Groups repeated rows. One card, Line dividers, no shadow.
Well
#F7F3EE / #1D2436
Recessed controls — search fields, inset groups.
Ink
#212940 / #F1EEE4
Primary text. Depth without coldness.
Muted
#5C6579 / #9AA3BC
Secondary text and metadata.
Line
#ECE7E1 / #354062
Hairlines and dividers inside a card.
InkOnBright
#2B211B
The label on Asagi and Ame fills — the two section colours light enough that white fails AA on them (3.36:1 and 2.55:1); InkOnBright reaches 4.67:1 and 6.15:1. Chochin, Ramune and Budo take white. Asagi is the caveat: 4.67:1 passes AA but scores APCA Lc 39.3 — readable by the ratio, not by eye — which is why buttons fill with Asagi Text rather than Asagi.
Section families
Each tab owns one hue for its whole screen — the section is fixed by the screen, not chosen by the user. One dominant section family per screen. The action hue follows the surface’s section: Chochin is the default, and a Today surface takes Asagi Text instead.
TodayAsagi
Colour#019C9D
Soft#D7F1F1 / #0B3536
Text#016A6B / #5FD9DA
TreatmentsChochin
Colour#DD330B / #E8451D
Soft#FFE2D6 / #4A2B34
Text#B92E15 / #FF8A68
PatientsRamune
Colour#127ABB / #147ABC
Soft#D9EEFD / #1D3D5F
Text#086CA9 / #74C9FF
CabinetAme
Colour#E29000 / #F2B02E
Soft#FFF0CE / #4B4032
Text#8A5700 / #FFD06B
CareBudo
Colour#9A50E0 / #9954DC
Soft#EEE2FC / #321F52
Text#7430B4 / #C99BFF
Status
State only, and mutually exclusive: Taken / On track / Valid use Positive, Due now / Expires soon use Attention, and missed / expired / overdue use Critical. Never decoration, never brand chrome.
Positive
#087A4A / #52E3A4
Taken · On track · Valid.
Attention
#A94E00 / #FFB66E
Due now · Expires soon.
Critical
#B91C3B / #FF7893
Missed · Expired · Overdue. Also destructive actions.
Distribution
Paper (3) · Ink (2) · one section accent (1). A screen carries a single dominant section family; entity colours (patient, medicine, doctor, facility) are compact identity accents only — never navigation, never large surfaces, never actions.
03 · Rules
Do / don’t
Do
- Use the hen-family art as the only brand mark
- Let each tab wear its own section hue — Today is Asagi
- Let the action hue follow the surface’s section. Chochin is the default; a Today surface takes Asagi Text — which is why the whole marketing site, a Today surface end to end, fills its CTAs with it, and why the Today tab’s Take button does the same. Fill with Asagi Text, never Asagi: Asagi is too mid-toned for a label (white 3.36:1, and ink passes AA at 4.67:1 but scores APCA Lc 39.3 — readable by the ratio, not by eye)
- Keep Paper as the screen canvas
- Write the name as one word: Holakare
- Regenerate assets with
generate-brand-assets.sh
Don’t
- A heart, a lantern, or a stock bird glyph as the logo
- Treat Chochin as the brand identity — it is the default action hue, not the mark
- Read the site’s teal CTAs as an exception — they are the section rule applied to a Today surface, the same rule the app follows
- Recolour the wordmark; it ships in one ink
- Purple gradients or clinical pure-white canvases
- Status green/amber/red as brand decoration
- More than one dominant section family on a screen